Aileen’s Case Study

The Problem

Aileen, the owner of a residential assisted living facility, faced several challenges when she approached our marketing agency for assistance:

  1. Reluctance to Post Videos: Aileen was initially hesitant to embrace video content as part of her social media strategy due to a lack of experience and self-confidence on camera.

  2. Business Expansion: Aileen aimed to expand her residential assisted living facility business beyond its current clientele and geographical reach.

  3. Partnership Opportunities: She recognized the potential of forming partnerships within her industry but needed guidance on how to approach and establish these connections.

  4. Course and Coaching Program Launch: Aileen had plans to launch a course and coaching program related to assisted living facilities and required a strategy to promote these offerings effectively.

Strategy

To address Aileen's challenges comprehensively, our marketing agency devised a multifaceted strategy:

  1. Camera Presence Coaching: We provided Aileen with personalized coaching sessions to boost her confidence and on-camera presence, helping her feel more comfortable and natural while recording videos.

  2. Content Scripting: Our team crafted scripts, outlines, and prompts for Aileen's video content, ensuring it was engaging, informative, and aligned with her brand message.

  3. Multi-Platform Posting: Aileen's content was strategically posted across a variety of social media channels, including Facebook, Instagram, TikTok, and Twitter, to maximize her online presence and reach diverse audiences.

  4. Balanced Content Mix: Recognizing the importance of building trust and rapport, we advised Aileen to share a mix of business-related content showcasing her expertise and personal content that revealed her authentic self.

  5. Lead Magnet Master Class: As a top-of-funnel strategy, we developed a lead magnet master class to attract potential leads and prospects interested in her course and coaching program.

$4,500 from Tiktok

Here’s how you can get results like this ➡️

1️⃣ Real Value - What can you share that when someone reads it they say, “Wow - I would have paid for that?”

2️⃣ Solve specific problems - Ex. Creating a post about 10 ways to maximize the value of a VA home loan might not go viral - but it WILL reach your ideal client

3️⃣ Ask Questions - Engagement increases when you seek feedback or opinions. Turn your post into a conversation, not just a monologue.

4️⃣ Consistency is Key - Like any relationship, the one with your audience thrives on consistency. Even if it’s just once a week, ensure you’re showing up.

5️⃣ Share results - People love to see if it works. That’s why before and after pictures work…Kinda like this 😉

Results

The implementation of our tailored strategy yielded impressive results for Aileen's business:

  1. Impressive Reach: Aileen's content generated over 100,000 non-paid impressions across all social media channels in the last 90 days, significantly increasing her online visibility and brand awareness.

  2. TikTok Growth: Her TikTok following saw a remarkable 200% increase, demonstrating the effectiveness of her engaging video content in capturing the attention of a younger, trend-focused audience.

  3. High-Value Sales: Aileen achieved multiple sales of her $4,000 1-1 coaching program exclusively through social media. Remarkably, these sales were made without the need for traditional sales calls or automated follow-ups, highlighting the trust she had built with her audience through her authentic organic content.

Aileen's journey serves as a compelling case study of how strategic social media marketing, combined with personal branding and video content, can lead to significant business growth, partnership opportunities, and successful program launches. It underscores the importance of a comprehensive approach tailored to the unique needs and challenges of each client.

FAQs

  • Whether you have a pro mirrorless camera or just your phone. I’ll help you make the best videos possible with the gear you already have or provide you with recommendations to take it to the next level

  • Nobody likes it at first! Our job is to make create a filming environment that allows you to find your camera persona. We’ll test a variety of strategies from fully scripted videos, Q&A podcast style, to reaction clips and everything in between. We just need you to show up with a smile.

  • As many as possible! We want you to reach as many people as possible. Just because you’re not on a platform, doesn’t mean your ideal customer isn’t.

  • We ask for a 3-month minimum agreement. Making content is a new skill that takes time to develop. My commitment is that our team will help you get better at content creation and get you more leads. If you don’t get the leads you want, we’ll keep working with you until you do.